No Plans to Cut PS3 Price: Sony
Sony said it has no current plans to lower the price of the PlayStation 3 after gaming Web sites reported some U.S. retailers will offer discounts from next week.
"We have no immediate plans as of now" for price cuts, President Ryoji Chubachi said today in an interview in Tokyo. Any change in the console's price "is a matter" for Sony's game unit, Sony Computer Entertainment Inc., he said.
A price cut would help spur sales of Sony's $599 console, which has trailed Nintendo's Wii since the players were introduced late last year. Sony said in May that higher sales and lower production costs will help reduce losses at the game division by almost 80 percent this fiscal year to 50 billion yen ($405 million) after a record loss.
Web sites including GameDaily and CAGCAST Video Games reported that PlayStation 3 consoles will be sold at Circuit City Stores Inc. branches from July 12 at $499, with some citing an unidentified "merchandising manager at one of the world's biggest retailers."
Daisuke Nakata, a Tokyo-based spokesman at Sony Computer, said the company doesn't comment on its price strategy, according to Bloomberg.com report.
Sony's rivals may announce price cuts of their consoles at the Electronic Entertainment Expo game show to be held in Santa Monica, California next week. Sony is also expected to proceed to similar price cuts for the PS3 later this year.
I'll only buy a PS3 when is below $250, if that never happen, well then, I'll never buy one!
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