FOSTER CITY, Calif., April 20 /PRNewswire/ ? Sony Computer Entertainment
America Inc. today announced that it has made its PlayStation(R)2 computer
entertainment system more affordable than ever throughout North America.
Effective immediately, consumers can purchase the PlayStation 2 computer
entertainment system for a suggested retail price (SRP) of $129.99/$139.99
CND. The company expects this latest price move to fuel consumer demand even
PlayStation 2 is the most popular gaming platform in North America,
Europe/PAL territories and Japan/Asia, the only gaming platform to enjoy such
widespread global success. To date, more than 101 million PlayStation 2 units
and approximately one billion pieces of software for the PlayStation 2 have
shipped worldwide, making it the fastest-selling gaming platform in the world.
According to The NPD Group, PlayStation 2 continues to lead console unit
market share with 55.6 percent in the U.S., more than double of any other
console on the market to date. PlayStation 2 also leads on the software front
with nearly a 70 percent lead over any other competitor when it comes to
software titles available at market in March *.
?While we continue to innovate and design groundbreaking new products, we
remain dedicated to our long-term vision for the PlayStation 2 platform,? said
Kaz Hirai, president and CEO, Sony Computer Entertainment America. ?Now even
more consumers, as well as casual gamers, can experience what the PlayStation
2 platform has to offer ? an unrivaled combination of the largest selection
of software, a growing community for online gaming and one-of-a-kind
accessories such as EyeToy(TM) ? at a new value price.?
Sony Computer Entertainment America plans to support this new pricing
initiative through marketing activities covering print and online advertising,
and in-store merchandising support. Print advertising breaks on April 27th
and will reach millions of readers nationwide through placements in a variety
of daily newspapers including the Boston Globe, Chicago Tribune, Los Angeles
Times, New York Times and Philadelphia Inquirer. Online advertising will also
begin on April 27th on sites such as AOL.