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Article Reveals Interesting Numbers on Next-Gen Consumers
Article Reveals Interesting Numbers on Next-Gen Consumers –
Though much has been made in some circles about the PS3?s hefty price tag ($600), word has apparently not reached most consumers?many of whom have the PS3 on their shopping lists. In fact, almost half (48%) of those considering a PS3 expect it to cost less than $300?equivalent to the original price of a PS2. When told of the PS3?s actual retail price, 73% of all gamers and 59% of those considering a PS3 thought it was overpriced. Wii fared much better and many of its buyers will be pleasantly surprised by its value. Among those considering a Wii, 75% expected it to cost more than $200. It goes on sale for $250.
Wii?s price may be right, but a troubling sign for Nintendo emerges on the loyalty front. Nintendo?s strategic decision to simplify its console may in fact be turning off a number of its loyalists. 39% of GameCube owners are considering a Wii purchase while 40% are considering a PS3. PlayStation loyalty is considerably higher with 63% of PS2 owners considering a PS3.