What happens after the install?
Does it hang on the logo, or does it loop the logo, or something?
Do you have a modchip installed?
Try to start the configurator (hold start on boot-up/while logo) and re-save the config.
If that donīt work, rename the BOOT.ELF of the Nooby-Package to "RESCUE.ELF" and put it on your USB-Device. It should automatically start.
...or copy the Nooby-Package to the root of your Stick, rename "FREE_MCBOOT.ELF" to "RESCUE.ELF" and reinstall FMCB 1.8b.
Also the "Troubleshooting"-Section of the official guides might help you.
PS2 V7/DMS3 V2 (FW:2.4b7); Seagate Baracuda 200GB
PS2 V7/CC1.0 (FW:34 hacked v2 BM:2.1.6); Maxtor DiamondMAX9 PLUS 160GB
PS2 SCPH-30004R; NoMod+NoLaser
3xSony MC 8MB
MAX/Datel 16MB with Boot-CD
Custom FMCB 1.8b+ Beta-Build, my AIO 0.5, Sony&xRhino-Linux