That should be irrelevant since they offer free priority shipping worldwide with delivery in a maximum of 5 days but I agree that it is misleading and you could also wind up being forced to pay customs tax if the full value is declared.

It could all be academic anyway since I emailed them over the weekend to reserve a pre-order, as it advises on their site and am yet to receive any sort of response, then again I am in Europe so if the sales team are US-based then there may be a timezone issue to consider.